of Los Angeles 2015-2016 Los Angeles
of Hong Kong 2016-2019 Hong Kong
of New York 2018 New York
Masters 2009-2014 Paris
Masters 2014 Los Angeles
Masters 2004-2010 Brussels
Top 10 Finale 2008-2011 Brussels - Paris
It all started back in 1997, when Christophe Ameeuw, a passionate
equestrian, founded the Ecuries d'Ecaussinnes.
Highly reputed, the stables play a key international role in horse-trading, high standard breeding, training-clinics and propose an innovative leasing of sport horses.
Organizing show jumping events was a natural follow up to Christophe's passion for
He made his debuts in 2004, when with the Pessoa family he took over and relaunched the Jumping de Bruxelles (known as the Audi Masters), an event dear to him, as it was where his passion for horses was born as a child.
In 2009 he created EEM World and with his know-how and event marketing expertise
decided to salvage the Jumping de Paris, which had been interrupted for years.
Building a partnership with the luxury fashion house of Gucci - who made a come back to the world of equestrianism after a 20-year absence - EEM World launched the Gucci Paris Masters alongside the Salon du Cheval, the most important horse related exhibition in France. The challenge was overwhelming but the event became a major success.
The Gucci Paris Masters welcomes up to 50.000 visitors to witness spectacular sporting action and entertainment over four days of world class competition and shows, and enjoys a worldwide audience of 550 millions households, far more than any other equestrian competition.
After 4 successful editions of the Gucci Paris Masters, recognized as the most
prestigious international indoor show jumping event, Christophe Ameeuw, decided to make his
dream come true and unroll the Masters Grand Slam indoor concept in three continents, adding
Hong Kong and Los Angeles to the world renowned Parisian event.
On March 2013 the inaugural Longines Hong Kong Masters, the first international 5* show jumping competition in Asia since the 2008 Beijing Olympics, was an overwhelming success.
Christophe Ameeuw commented:
" It has always been my dream to bring show jumping to the forefront of the international scene and give our wonderful and spectacular sport the awareness and visibility it deserves. The Masters Grand Slam Indoor concept, inspired by tennis, was created with that in mind ".
In 2014, EEM conquers a third continent as the Masters unrolls its red carpet in America for the first time. The inaugural edition of the Longines Masters of Los Angeles was the first CSI 5* on the West Coast and rated the best indoor event in North America. In a TV news report about the Masters of Los Angeles, top US sport media ESPN headlined Show Jumping the "NEXT BIG USA SPORT."
In 2014, December the 11th during its General Assembly in Baku, the Masters Grand Slam Series was officially approved by the International Equestrian Federation (FEI). As of 2015, the Longines Grands Prix of Hong Kong, Los Angeles and Paris form a new extraordinary sporting challenge.
The world's best riders and horses will compete for one million dollars in prize money at each leg of the series. In addition, any rider who consecutively wins the Longines Masters Grands Prix in Paris, Hong Kong and Los Angeles will be rewarded with the Masters Grand Slam Super Bonus.
The 23rd of June 2015, EEM and the Swiss watchmaker Longines, partner to the most
beautiful sporting events in the world, announced the creation of the Longines Masters on three
continents. Already the title partner and official timekeeper of the Longines Masters of Hong
Kong and the Longines Masters of Los Angeles, Longines will also headline the Longines Masters
of Paris. Throughout the years EEM has built a solid and trustworthy relationship with
prestigious partners that have greatly contributed to the success of the Masters and continue to
support the Longines Masters in their wonderful journey.
including Gucci, Airbus, Dassault Falcon, the Hong Kong Jockey Club, Ceneca, Massimo Dutti, Land Rover, Hyatt, PRG, Opera Gallery, Mercedes Benz, Laiterie de Montaigu, Barons de Rothschild, Shanghai Tang, Amade, Eurosport, TVB, Equidia, LA Times, The Hollywood Reporter, Le Figaro, The Wall Street Journal, The Financial Times, Equestrio, Hong Kong Tatler.
"We are proud that Longines, which believes in our vision and has assisted us to succeed in Asia and then in the United States, has renewed its trust in us. This trust is further strengthened today as Longines becomes the title sponsor of the Longines Masters on three continents. This is a new era for the Longines Masters, and together we would like to continue to bring a new perspective to equestrian competitions through exceptional events that attract new audiences in France and abroad," states Christophe Ameeuw, Founder and CEO of EEM.
The new ultimate sporting challenge across three continents presented by EEM is
designed to bring the equestrian sports in the international spotlight and create history.
Inspired by the legendary Grand Slam in tennis and officially recognized by the FEI, the Grand Slam Indoor introduces an unprecedented bonus of 2,25 Million Euros to the rider who can succeed in claiming top spot in the Longines Grand Prix Los Angeles, Paris and Hong Kong.
The Super Grand Slam: 2.25 Million Euros bonus for a triple consecutive Longines Grand Prix victory starting in Los Angeles, then Paris and Hong Kong in the same season The Grand Slam: 1 Million Euros bonus for three consecutive victories in the Longines Grand Prix from one season to the next.
With total potential prize earnings of up to 4,500,000€, this new intercontinental challenge raises EEM and its "Grand Slam Indoor of Show Jumping" to the ranks of legendary sporting events such as the Ryder Cup for golf, the Grand Slam for tennis and the America's Cup for sailing.
Who will be the first rider to make the new show jumping history?
"If equestrian sports are a matter of taste, there is still a consensus that no one
can question: the beauty of the horse transcends the sport, and beyond the extraordinary
performance of the riders, conveys a feeling of wonder.
And this is doubtlessly what makes show jumping universal, transcending countries, cultures and populations. Its treasured values do not need rules to exist. They are shared without effort as a testimonial. There is something profoundly captivating in the competition, like a theatrical play that mesmerizes and transports you.
In a world that is becoming more and more digital, the experience of the live spectacle is a rare and enviable commodity. All over the world sports events gather the crowds and unlock passions, inspired by social networks as symbols of a generation that is eager to share.
This emotion, this dream, this enchantment that we bring to our «Masters » is our mission at EEM. Each new season of the Longines Masters Series, "Grand Slam Indoor of Show Jumping," across three continents, three cultures, three emblematic cities, Los Angeles, Paris, and Hong Kong, we carry the values of our sport as an antidote to the venoms of our time. A few moments of wonderment in a tormented world."
Christophe Ameeuw – Founder and CEO of EEM
The SPIA 2016 awards honour rights holders, marketing agencies, sports brands, events, organisations and venue operators in 19 sporting categories across 17 Asian countries. Among ten other finalists for the 'Live Experience' award were the BNP Paribas WTA Finals Singapore, Sime Darby LPGA by IMG Hong Kong, HSBC World Golf Championship Shanghai, Malaysia Grand Prix Formula E and ONE: Kingdom of Champions Singapore.
Previously held in Los Angeles, the American leg of the Grand Slam will be moving to New York and will now serve as the grand finale of the Longines Masters Series!
New York, April 26-29 2018. The Longines Masters of New York will take place at the newly renovated NYCB LIVE, The Home of Nassau Veteran's Memorial Coliseum. This event will offer unparalleled Olympic-level sport, live music, one-of-a-kind artwork, delectable cuisine, and more…
Unveiling this season's new poster series designed by artist, Sirichai. The Bangkok born-New York based artist Sirichai finds inspiration in shape, movement, and simplicity. He studied interior architecture at kmitl, and his sophisticated, fluid, structural illustrations have brought him collaborations with tastemakers including Geoffrey Beene and Peter Marino.
The Riders Masters Cup is a new innovative show jumping competition between the two
major equestrian powers: the United States and Europe in a never before seen transatlantic
Created by EEM and organized in partnership with the European Equestrian Federation (EEF), this transatlantic confrontation will see two teams composed of the best riders and horses on the planet square off in competition. The competition will alternate locations between Europe and the United States each season. The third edition of the Riders Masters Cup will take place on Saturday, December 1, during the Longines Masters of Paris. The competition will continue on to the United States for the next round on April 27, 2017 at the Longines Masters of New York.
For more information : www.ridersmasterscup.com
Stratégies, the reference brand in communications and media marketing, awarded its Silver Trophy to the Longines Masters Series, at the 10th Edition of the Grand Prix Stratégies du Sport ttoday, in the "Event Operation" category. Founded by Belgian Christophe Ameeuw and his teams at EEM, the company that created, organizes and owns the event, the Longines Masters Series has roots in Europe, Asia and America – in the foremost metropolises, Paris Hong Kong and New York, and is recognized as one of the world's most prestigious equestrian events.
THE NEW FREE AND LIVE CHANNEL TO WATCH EQUESTRIAN SPORTS
Strongly marked by the desire to reflect the equestrian sports and its actors, EEM.tv aims to bring together all audiences around a wide and varied offer, nourished by the event, through live broadcasts of classess, documentaries and original productions.
With EEM.tv access the best equestrian sports for free and whenever you want and: watch the Longines Masters live or replay, review the riders courses of the Longines Masters, available the next day, discover equestrian sports through portraits, magazines and documents,improve your riding with professional tutorials... And many more to come on eem.tv
THE NEW MEETING POINT OF THE EQUESTRIAN WORLD IN THE ASIAN PACIFIC REGION
Organized alongside, the Asian leg of the Grand Slam Indoor of Show Jumping, the Asia Horse Week will take place in Hong Kong from the 8th to the 11th of February, 2018. The Asia Horse Week is set to become the world forum for the equestrian industry and the wider community. This unique meeting where "East meets West" is an ideal platform for sharing knowledge and expertise.
On the agenda: seminars, conferences, national pavilions and different other events whose objective will be to develop the silk-road between the growing Asian equestrian market and the rest of the world. Discover more on www.asiahorseweek.com
After Paris, Hong Kong and New York, the Series will settle on the pristine shores of Lake Leman, in Lausanne.
The new Longines Masters of Lausanne will be held from June 20 to 23, 2019 and will celebrate the beauty of the sport as the best show jumping riders and horses in the world will compete in Lausanne, home of no less than 50 sports related organisms, including the Fédération équestre internationale (FEI). Discover more on www.longinesmasters.com
Since its beginning four years ago, the Palm Beach Masters has firmly established itself as one of the premier horse shows in the world with its picturesque location, unrivaled hospitality, and world-class facilities. One of just seven Longines FEI World Cup Jumping North American League events on the east coast, the Palm Beach Masters has grown from one elite competition to a thrilling series of horse shows, supporting the growth and success of world class show jumping, traditional show hunters, and the young equine stars of tomorrow.
But there is still more to come…. The Palm Beach Masters Series is also proud to announce their partnership with Christophe Ameeuw of EEM, the founder and CEO of the Longines Masters Series, which currently hosts three five-star events across the globe in Paris, Hong Kong, and New York. Inspired by the Grand Slam of tennis, EEM has brought together under one roof the best of show jumping, entertainment, and lifestyle experience to establish the Grand Slam Indoor across three continents, awarded to the show jumper who can complete a successive sweep of the Longines Grand Prix at each of the three events. In 2017, EEM also introduced the Riders Masters Cup, presented in collaboration with the European Equestrian Federation, which opposes in a collective logic two great giants of show jumping, Europe and the United States.
The Palm Beach Masters has an exciting lineup in 2020. Events such as these are not possible without the support of our sponsors. On behalf of everyone at the Palm Beach Masters Series, we are incredibly grateful for your support, and we look forward to continuing and building upon your involvement as we venture further into our quest to host, showcase, and support the elite ranks of show jumping.
Rue Blavier, 3
Phone: +32 (0)67 48 51 84
Fax: +32 (0)67 44 28 77
New York office
767 Fifth Avenue, 46th Floor
NEW YORK, NEW YORK 10153
20/F, Leighton Centre, 77 Leighton Road
CAUSEWAY BAY, HONG KONG
EEM World S.a.r.l
45, Route d'Arlon
EQUESTRIAN PR AGENCY : R&B PRESSE
Phone: +33 (0)3 44 62 06 21